Monday, 19 February 2007

Roger Wood of Amobee on Mobile Marketing

It was a balmy Tuesday morning in Barcelona during 3GSM, and Nick Wright and Savka Andic kicked off the day with this fantastic podcast with Roger Wood from mobile marketing company Amobee. The discussion centered on the prospects for consumer-generated content on mobile and consumer-generated mobile advertising before moving onto an analysis of branding's profound role in contemporary society and the "elongation" of the youth market into older demographics.

Have a listen here for this very cool podcast

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