Peter de Jong on mobile vs console games development

Peter de Jong from Codeglue stopped by for a quick interview on his latest projects including a move away from mobile to console games.

The interview is posted here.

DAEM's Ignacio Mondine on how image recognition can change how consumers access content

Everyone knows that consumers don't like entering URLs on their phones to access content. One of the more elegant solutions to this problem is to use the cameraphone and image recognition as a mobile hyperlink. Ignacio Mondine from DAEM introduces us to their system for providing a more enjoyable consumer mobile internet experience.

Find out more here.

Does IP Video mean the end of commercials? Discussion with Alain Fernando-Santana, Envivio

One of the most illuminating discussions I had during the week was with Alain Fernando-Santana, CMO for Envivio. In this podcast we cover the possibilities for user-generated video, the benefits and drawbacks of viral video and many of the potential ad models that need to be considered now that IP Video is increasingly becoming a reality.

Tables Turned: Mobile live video-blogging with Mike Katz from NMS Communications

I got first-hand experience of vlogging when Mike Katz from NMS Communications arrived at our stand armed with his video phone with which he planned to film our interview. Live video-blogging is really becoming a key feature for many active bloggers and YouTube filmmakers are likely to jump at the chance to combine their phone and video. The benefit of the NMS Communications offering is that the video is uploaded live and it's not done via MMS, which effectively allows far longer videos to be uploaded.

A video of the proceedings should be along in due course but until then, listen to the podcast we caught.

***Update*** Live video blogs uploaded now ***Update***

Karl Weaver on Smartphones in Asia

With China and India becoming increasingly influential players in the global mobile market, it's becoming increasingly important to negotiate Asian markets. Karl Weaver has been working in the field for some time and managed to clarify the situation a little bit. Karl specialises in consultancy and presentations on the Asian mobile market and gives a great summary of his views in this podcast

Alvin Wang Graylin gives us some mobile search insights from Asia

Mobile search is a hot topic at the moment and I interviewed a few different mobile search companies while at 3GSM. Based in Shanghai, mInfo is a natural language mobile search engine which is big in China. CEO Alvin Wang Graylin was at 3GSM and gave me his insights on the mobile search industry including how SMS will play a big part in mobile search in China for the foreseeable future.

The podcast is available here.

Opt-in mobile marketing: Jose Luis Prescado from FuturLink

Not only a great solution for Bluetooth and Wi-Fi marketing but our friendly neighbours at 3GSM, we interviewed Futurlink to find out how their technology really worked. As Jose makes clear, it's essential that mobile marketing in any form has to be consumer-controlled and they've got the right idea by being opt-in.

Although I like the idea of this form of mobile marketing (I got all the Sundance Shorts for free!), I can equally see the problems of Bluetooth spam that Russell Buckley points to in his blog. The solution must lie partway in between: marketers can offer incredible value through this channel (free music, free offers etc.) but there has to be a filtering system in place if it's to remain on the good side of consumers. There's undoubtedly a huge opportunity here but marketers should remain wary of using it outright.

Check out our podcast here.